Drive Sales Through The POWER OF WORDS
Attention grabbing. Bold. Powerful. Introducing BliBling Copywriting Services.
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What Copywriting Even Is?
As a business owner, looking at all of the offers from copywriters you receive, you may be wondering what copywriting even is. Like actually, what it even does?
Copywriting is a skill and technique of writing state-of-the-art marketing texts, ranging from scripts for video ads, website scripts, funnel designs, email marketing, etc. If done correctly, they all drive sales and increase your positive brand awareness. Let us guide you through our services, and why we stand out.
Our Services
We are focusing mainly on web copywriting, funnel design, and email marketing. With our team of professionals, we will take your business to new heights with:
1. Website Copywriting
Our advantage is experience with the web. Because with your website, both it’s copywriting service and design service are crucial to drive sales and increase your brand awareness online. We will inform your website’s visitors about you, grab their attention with our copywriting magic, and guide them to the CAT (Call To Action). You can learn more about how we do it in this page’s section Secret to Sales, or by scheduling a free call with a member of our team.
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2. Funnel Design
You may be wondering what funnel design even means. Funnels are a way of growing your brand awareness, generating attention, and then converting it into sales. This is achieved through smart advertisement management, social media marketing, email marketing, powerful landing pages, referral programs, and incentives, which all generate awareness and attention, which is then guided to the CAT (Call To Action), through which it’s then monetized.
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3. Email Marketing
We all hate the hundreds of marketing emails we receive each month, don’t we? Well, that’s difficult to say, because the ones which had a positive effect on you, the ones who generated some brand awareness in you, and then slowly made you their new, happy, and loyal customer, probably weren’t even perceived by you as a marketing email. They were something more, they helped you overcome a problem by guiding you to the solution which you purchased. Think about that. Our marketing emails won’t even be perceived as marketing emails by your future clients. They will be something more. They will have a positive effect on their day, and on their life. Not sure how we do it? Check the Secret to Sales section of this page, or schedule a free call with a member of our team.
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Okay, but... HOW??
The key to increasing sales are two things. Great product or service, and great understanding of the human psychology. How do our brains work? What actually grabs our mind’s attention? What makes us purchase something? We understand all of that. Here are the methods we use.
1. Pain & Desire
Our minds focus on something when we identify our pain or desire. Pain usually grabs our mind’s attention faster than desire, but they are both crucial to grab our minds’ attention in our fast-paced world. “Feeling tired?” in the title of a morning email you receive grabs WAY more of your attention than “Morning routine”, doesn’t it?
Pain & Desire
Weakness
2. Identify their Weakness
Remind them of their weakness. “You failed your New Year resolution again?” gets more attention than “The state of your New Year’s resolutions…”. That will instantly make your product the only logical solution. Makes sense?
3. Identify Roadblocks
There are always things holding your customers back. Is no one visiting your new restaurant? Well, maybe they don’t want to take the risk to visit a restaurant they are not familiar with. “Afraid of changing your go-to restaurant? You won’t regret it, we promise!”. Simple as that.
Roadblocks
Fascination
4. Fascinating Headlines
Question them. Warn them. Deny their belief. Something quick. Share a secret.
“How to lose weight faster?”
“The secret to improved sleep”
“Why your back hurts?”
“What never to wear on a job interview”
“The truth about coffee”
“WRONG! Why coffee isn’t bad for you”
“Are you afraid of starting a company?”
“Become the best at copywriting”
“7 habits to grow your strength”
“The easiest way to find coupons online”
“What if your sleep could improve?”
And so many more.
5. Use Metaphors
“A broken car won’t fix itself. Your physique won’t either.” True right? Using metaphors will utilize your customer’s logic, and connect the action you want them to take with a logical thing they understand already. That’s not mind manipulation. That’s just showing the unnoticed logic that already exists and is true.
Metaphors
Emotion & Logic
6. Emotion & Logic
People buy most things with because of an emotion, and they justify it with logic. They want to be cool, so they purchase an expensive phone and justify the purchase with its good functionality. That’s not always the case, but it is very common in our society of status. It’s understanding and unique marketing of your product or service will help you sell more. Use previously described tactics to trigger emotion, and justify it with logic.
And so much more. Let us now show some practical examples of utilizing this advanced understanding of human psychology in practice.
Email Promoting Whey Protein Powder
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Subject: Failing to get in shape? Fail no more.
Dear Jake,
We all know the pain of giving our best in the gym, but still not hearing WOW compliments while walking down the beach.
The time, which was wasted working on a physic that should have come true, but didn’t. Countless thought cycles, wondering if it was even worth it.
Let’s step back a bit, and analyze how muscles are even made.
Muscle growth occurs when muscle fibers are broken down during physical activity and then repaired and strengthened through a process that requires, among other nutrients, an adequate intake of protein.
Now question yourself. Have you been consuming 1.2-1.7g of protein per kg of body weight? The answer is probably no, as you haven’t achieved the physic you should have achieved by now.
You want to get in shape, right? Only you can answer that question.
You know that high-protein food tends to be quite expensive. And you probably don’t have time to search dozens of shops to find a super expensive protein powder with a bad taste, don’t you?
Now, imagine if there was a secret to your dream physic, countless compliments, proud feeling when walking on the beach, and status, right in front of your eyes. Won’t that be amazing?
Imagine a high-quality, mind-blowingly affordable, and delicious-tasting Whey Protein Powder you could buy from the comfort of your home, or right from the bench press machine?
We made it happen. The last and single step, separating you from your dream physic is in front of you. The decision is yours.
[website link where the whey protein powder can be purchased]
We wish you the best, The Protein Powder team
Quite convincing, isn’t it? Let’s break it down to understand why.
1. Pain utilizing subject line
Everything starts with a subject. Well, at least emails do. In our example, it reminds the reader about the problem, and the pain they have and experience. It is relatable to them, and that’s why it grabs their attention, because of the pain point relatable to them.
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2. Honest, but relatable fact
In the first paragraph, the reader is met with an unconventional-looking, but probably relatable situation, which they desire to change. It utilized their pain and desire to grab the reader’s attention. Now, we already sparked their interest. Let’s continue.
3. Precious thing being wasted
Everyone hates losing time in our not-so-long life, and we all feel pain when realizing it. This sparks our desire to change it. Just that is used in the second paragraph.
4. Spill the Facts
Now comes the time to inform the reader with pure facts, backing our upcoming offer and doing the opposite to their naturally inclined preference to stay with what we know, and avoid any changes. We informed the reader how the muscles are even made, and reminded them to analyze it with a one-sentence paragraph before it. Things are getting interesting, right?
5. Make reader question their habit
Now, everything is prepared for us to make the reader ask themselves about the effects their habits have in the 5th paragraph, and if they align with the facts we mentioned in the 4th paragraph. Now, they desire to change something. We remind them of another desire they have in the 6th paragraph.
6. Show awareness of their roadblocks
In the 7th paragraph, we show the reader our awareness and understanding of the roadblocks that might have stopped them from taking action towards fixing the problem we have just presented to them. Now they are rest assured. They know, and expect us to have a solution.
7. Help them imagine a solution
Now, we need to prepare the reader’s mind for the presentation of our product as a perfect fix for their problem. We help them imagine a perfect solution, while simultaneously describing the very product we are about to offer them. We do that in the 8th and 9th paragraph.
8. Present an actual solution
Now finally comes the time for us to present our product, a solution to their problem. It’s actually the same as a dream one we made them imagine in the 8th and 9th paragraphs. In the end, we leave the decision to them. We don’t force them anything. We just showed them the path to the perfect solution for their problem. Our job is done here.
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Now it's time to take action
At this point, we know you understand the importance of an outstanding copywriting service. Let us elevate your business to new heights through the power of words. Let us prove it with an example copywriting script for your company, FREE OF CHARGE. Just tell us about you, your company, and the kind of script you wish us to make as a free demonstration before you let us truly elevate your business by starting a project.
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